The lead up to the opening of a Nordstrom Rack in Boise last week turned into a mash-up of gift cards, cocktails, and social media. Twitter traffic was high and it raised questions over whether Nordstrom and tweeters followed Federal Trade Commission guidelines on endorsements. There’s a lot of fuzziness when it comes to these guides.
Buzz is good in the public relations and marketing world. High Twitter traffic and Facebook likes are to social media gurus what candy is to that clichéd baby.