Northwest winemakers are trying to whet-the-whistle of China's emerging middle class. Demand for wine is growing significantly there. And that’s drawn Chinese business delegations, restaurateurs and tourists to the region.
This holiday season, Northwest winemakers are hoping to expand their customer base with a new sales venue. Seattle’s online shopping giant Amazon.com is now shipping wine.
Tom Hedges is co-founder of Hedges Family Estate on Red Mountain in southeast Washington. He says his family has only been selling wine on Amazon.com for about a week. It will take a few months to truly see if selling bottles through the site will actually pencil out.