© 2022 Boise State Public Radio
WebHeader_3.png
NPR in Idaho
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
Learn more about our Report for America campaign and how you can help bring Julie to Canyon County

Sony Tries New Super Bowl Ad Approach

Amid the blizzard of new ads coming on Super Bowl Sunday, Sony tries a new approach. The company will try to sell its electronics products with an ad featuring singer Alana Davis -- and urge viewers to download Davis's version of the Crosby, Stills classic "Carry On" from the Internet for 99 cents. NPR's Laura Sydell reports.

Copyright 2003 NPR