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Social media experts Baratunde Thurston, author of the book How to Be Black, and Deanna Zandt, author of Share This: How You Will Change the World with Social Networking, answer questions about how to behave in the digital age. This week's topic: When it comes to holiday cards, should you send them via snail mail or email?

A natural gas company in Great Falls, Montana, wanted to educate consumers. So it printed 25,000 scratch-and-sniff cards to show how a gas leak would smell. Then the company tossed some of the cards. As they were crushed in a garbage truck, the gas smell filled the town.

Oakland, Calif., is issuing municipal ID cards to anyone who can prove residency. It doubles as a debit card. Supporters say it will help residents who are poor, without a bank or undocumented. Immigration control advocates say the city is abetting illegal immigration.

David Ellis Dickerson is a former Hallmark greeting card writer and the creator of a YouTube series, Greeting Card Emergency. He gives host Rachel Martin a primer on the perfect Valentine's Day card and addresses some sticky situations that may require special cards.

The message on the front: "A baby is the sweetest gift." But press the button inside (where it says "A gift that keeps on giving") and the card cries — for three hours. There's no way to turn it off.

This week, Boston public schools issued report cards to kindergarteners. For the first time, 5-year-olds are being evaluated based on literacy, math and various academic skills. Debated for years, the new policy is getting poor marks from some teachers and parents. NPR's Claudio Sanchez reports.

Colorado is the latest state to issue playing cards bearing photos of victims from unsolved crimes in the hopes that prisoners might generate fresh leads.

The son of a military veteran convinces Hallmark to "care enough to send the very best."

What does it mean to be black? What does it mean to be blacker?

For 20 years, Shoebox has brought a quirky irreverence to the once-sentimental realm of greeting cards. Editor Sarah Tobabin and writer Dan Taylor talk to Robert Siegel about the tricky business of humor and the rejected idea that a writer can't quite let go of: the "funny, but no."