Idaho's gubernatorial candidates are honing their campaign messages as election season enters the homestretch. However, as political advertisements increase, not all include details proving their claims.
Gov. C.L. "Butch" Otter's political ads have largely focused on his involvement during his past two terms in improving Idaho's economy after it fell during the Great Recession.
While Otter's television and online advertisements praise Idaho's decreased unemployment rate, they do not include that Idaho's median income for individuals and women is the lowest in the nation.
Meanwhile, Democratic candidate A.J. Balukoff's campaign ads promise he will make education a priority but they haven't provided specifics on what he would change. Instead, his ads largely focus on criticizing Otter's actions and pushing for a change in state leadership.