It’s become a familiar refrain. Firms say they are as interested in “purpose” as they are in profit.
A growing number of companies see value in embracing societal issues. That’s led some to hire a “purpose-focused” executive.
This new class of executive is neither the CEO nor the CFO, they are the CPO or chief purpose officer.
Erica Pandeyis a business reporter at Axios. She has been writing about this trend for“What’s Next?” their new newsletter that takes a peek into the near future.
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