© 2026 Boise State Public Radio
NPR in Idaho
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Here's an idea: What if Japan's matcha were protected like France's champagne?

NPR's Ailsa Chang talks with David Fickling, opinion writer at Bloomberg, about his idea for Japan: Treat matcha, the super popular drink, like champagne, and protect its heritage.

Copyright 2025 NPR

Ailsa Chang is an award-winning journalist and a host of NPR’s newsmagazine All Things Considered, as well as NPR’s daily news podcast Consider This.
Jeffrey Pierre is an editor and producer on the Education Desk.
Sarah Handel

You make stories like this possible.

The biggest portion of Boise State Public Radio's funding comes from readers like you who value fact-based journalism and trustworthy information.

Your donation today helps make our local reporting free for our entire community.