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Bronco Giving Day

Why is physical media still popular?

Vinyl, cassettes and even Walkmans seem like antiquities in this day and age, but there has been a surprising resurgence, and they’ve become a staple at certain big box stores. There’s also a growing market for DVDs and Blu-rays.

KJZZ’s Jill Ryan reports.

This article was originally published on WBUR.org.

Copyright 2026 WBUR

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