You have plenty of choices to make if you're at Treefort Music Fest this weekend. There are more than 260 musical acts at a dozen downtown venues. So for some fans, they've already planned out their weekend music lineup.
But if you can't get enough of the regular schedule, The Record Exchange is hosting a series of "secret" in-store performances. Chad Dryden is in charge of marketing at the Boise store.
"[Treefort] is a special event in town, so we wanted to make these in-store [performances] special too," says Dryden. "So we thought, 'Hey, why not tease people and not say what the show will be until the day of?' "
Dryden says they've used social media and The Record Exchange's blog to let people in on the secret. Thursday, the store hosted Sage Francis as an unofficial kick-off to the four-day festival. Dryden says the rapper took the opportunity to do something different, and performed spoken word to a crowded room.
"It was just phenomenal. I ran into people later in the night, and they were just blown away by his performance [at the store]," Dryden says.
Today's free all-ages performance is with Hillstomp at 4 p.m. The blues and punkabilly group will perform an official Treefort show later tonight at The Reef, a 21+ venue. Dryden says Saturday's secret show will showcase an electronic set at 3:00 p.m., and Sunday's performance will happen at 4:30 p.m.
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