Treefort Music Fest is in its seventh year taking over downtown Boise. It’s more than tripled in size since 2012, with about 420 bands booked across roughly two-dozen venues.
Arts and culture offshoot events – dubbed “forts” – also see huge crowds over the five-day festival.
James Dawson recently sat down with one of Treefort’s co-founders, Drew Lorona, to talk about how festival organizers have handled such rapid growth.
The takeaways? Lorona says they have had to quickly learn how to effectively manage their budding organization while also tending to the arts and culture festival itself.
As for what its future looks like, dreaming up new experiences for audiences is always a key priority for the group. But being able to pay staffers more money, offer them benefits and fortify a solid back-end operation are at the top of the list, Lorona says.
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