© 2025 Boise State Public Radio
NPR in Idaho
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Boise stations will be at reduced power due to ongoing work at the Deer Point transmitters. KLCZ in Lewiston is currently experiencing an outage.

East End Boise Market Finds New Owners Promising To Continue Century-Long Legacy

Matt Guilhem
/
Boise State Public Radio

Boise’s last independent neighborhood market is safe after two new owners pledge to preserve the local hub and carry on a legacy spanning a century.

On a Friday morning, Boise’s Roosevelt Market is crowded with breakfasters. Susan Wilder, one of the co-proprietors of the market, pulls up a chair, a smile on her face as she describes the new owners of the building that’s home to the local icon.

“The new owners are Pam Lemley and her daughter Jill Simplot,” she says. Wilder says they’re “very down home people – going to be easy to work with. Really, really positive – upbeat.”

There’s a simple explanation for why Simplot and her mother bought the market.

“They live in the neighborhood!” says Wider with a good laugh. “And they’ve been here and they like the atmosphere.”

The building the shop is in was built 117 years ago. Wilder and her business partner, Nicki Monroe, carry on a shop keeping legacy that started in 1918.

Under the ownership of Simplot and Lemley, Wilder says the charm of the local market will endure.

Credit Matt Guilhem / Boise State Public Radio
/
Boise State Public Radio
The breakfast crowd packs the tables inside the Roosevelt Market on a Friday morning.

“Everything’s staying the same,” she says. “They said what they’d like to do is just have us make a wishlist, and go ahead and fix some things up, make it more modern – like new windows and things.”

When the Roosevelt Market was put up for sale in August, then-owners Kealy and Mike Baughman said they wanted to find a buyer who would keep the legacy of the market going. Under the new bosses, it looks like the east side community hub has many more years in front of it.

For more local news, follow the KBSX newsroom on Twitter @KBSX915

Copyright 2017 Boise State Public Radio

You make stories like this possible.

The biggest portion of Boise State Public Radio's funding comes from readers like you who value fact-based journalism and trustworthy information.

Your donation today helps make our local reporting free for our entire community.