Economy

Chobani Brings Greek Yogurt Facility To Idaho

In December 2012, the New York-based Greek yogurt company began making yogurt at it’s new manufacturing facility in Twin Falls, Idaho.The company announced in 2011 plans to build it’s second U.S. manufacturing plant. Chobani chose Twin Falls. The company has said it plans to hire up to 500 people once the facility starts operating at full capacity.Hamdi Ulukaya founded the Chobani Greek Yogurt company in 2005. According to Chobani’s website, Ulukaya threw himself into the yogurt business after he saw an ad for a recently shuttered Kraft yogurt plant in his local newspaper. He purchased that facility.By 2007, Chobani Greek Yogurt could be found in New York grocery stores. By 2010, it became the number one selling Greek yogurt in the country.

Magic Valley’s Chobani Launches Rebranded Look In 10th Year

Boise State Public Radio News | By Frankie Barnhill

Published November 29, 2017 at 1:11 PM MST

The Greek yogurt company has rebranded as they head into their second decade.

The Greek yogurt juggernaut Chobani has rebranded as the company moves into its second decade on the market. Chobani opened its Twin Falls plant in 2012, becoming the largest yogurt facility in the world. The plant employs 1,000 people who earn an average of $15 an hour.

In an interview with the Twin Falls Times-News, company officials say the rebrand was designed in-house and the look was “[i]nspired by 19th-century American folk art…[and has a] unique font with a lower-case “c” is meant to appear friendlier.”

It also marks a shift for the company in the marketplace.

"'As a modern food company, you’re going to see us evolve into more of a wellness company,’ said Peter McGuinness, Chobani’s chief marketing and commercial officer. ‘We’re a food-based company that uses food as a force of good.’ The company is also ‘evolving’ its mission to: foster healthier lifestyles through nutritional well-being; promote social well-being in communities; and use a food system that protects and ensures the planet’s environmental well-being.” -- Twin Falls Times-News

In an interview with the Associated Press, McGuiness hinted that the company may be expanding beyond yogurt, too.

The new yogurt containers have begun showing up in grocery stores. Chobani’s website has a whole section devoted to the rebrand, with some lofty new ideals and peppy videos to get people behind the new look.

According the Times-News, the southeast Idaho plant will get new signage under the rebrand.

Find reporter Frankie Barnhill on Twitter @FABarnhill

Magic Valley’s Chobani Launches Rebranded Look In 10th Year

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