Idaho Meth Project Expands Focus And Changes Its Name
The Idaho Meth Project has been warning about the dangers of methamphetamine through graphic advertising and outreach to teens since 2008. Now, the pet project of Idaho’s governor and first lady - Butch and Lori Otter - has changed its name and its focus.
The re-christened “Idaho Prevention Project” will continue its anti-meth message using the old name, but director Adrean Cavener says it will have a similar campaign called Truth 208 aimed at abuse of legal drugs like prescription opiates .
“We believe what we’re really great at is telling teens a candid, honest truth about drugs,” Cavener says. “When we saw the epidemic that is here around opiate abuse, stimulants, over-the-counter medicines, etcetera, we felt that we really have a place in there telling teens exactly where that roads leads them.”
Cavener says prescription drug abuse in Idaho has grown to the point where it’s at least as big a problem as meth. The Idaho Prevention Project has already begun its Truth 208 campaign in a small way but will ramp that up with statewide advertising this summer.
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