Balihoo is one of those Boise Tech companies that has managed to get recognized a bit. They’ve been mentioned in the New York Times and the Economist to name a few national publications. But those articles glossed over what Balihoo actually does. As Boise State Public Radio’s Scott Ki reports it has something to do with advertising.
Special coverage devoted to stories on technology companies in the Boise area. The stories are produced by reporter Scott Ki of BSPR.