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U of I “Throws the V”

BOISE, ID. – The University of Idaho Vandals have a new Logo.  It’s a stylized V for Vandal.  And there’s a new slogan to go along with it.  It’s called “Throwing the V.”  That means the University is urging fans to flash a hand signal that looks like a peace sign to show their support for Vandal sports.  Nick Popplewell, Director of Marketing for the University’s Athletics Department, says the new logo supplements the old one.  “You look at North Carolina and they have the Tar Heel and you see that occasionally on jerseys and secondary locations or on certain marketing pieces, but you see the NC as the dominant logo.”  The old I-Vandal – a gold I with Vandals across the middle – will remain the Unversity’s dominant logo.

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