Parth Shah

Where is the line between what is real and what is imaginary? It seems like an easy question to answer: if you can see it, hear it, or touch it, then it's real, right? But what if this way of thinking is limiting one of the greatest gifts of the mind? This week, we meet people who experience the invisible as real, and learn how they hone their imaginations to see the world with new eyes.

As a society, we talk about sex more openly today than ever before. But so much still goes unsaid. This week on the Hidden Brain radio show, complicated stories of intimacy and attraction.

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.

In 2009, an old man died in a California nursing home. His obituary included not just his given name, but a long list of the pseudonyms he'd been known to use. In this episode, we trace the life of Riley Shepard, a hillbilly musician, writer, small-time con man and, perhaps, a genius.

This week on the Hidden Brain radio show, we dig into the culture and psychology that determines the foods that make us salivate and the scents that make us squirm.

We all know the downsides of being poor. But what about the downsides of being rich? This week, we explore the psychology of scarcity...and excess.

Decades ago, a group of women accused a prominent playwright of sexual misconduct. For the most part, the complaints went nowhere. In 2017, more women came forward. This time, people listened.

How many ads have you encountered today? On this week's radio replay, we discuss the insidiousness of advertising in American media.

It doesn't just keep them entertained. New research highlights an unexpected positive impact — and also shows that when a parent sings to a child, the parent can benefit, too.

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.