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It's Sustainer Appreciation Week!

Copenhagen rewards tourists for good behavior as Europe struggles with overtourism

By Adrian Ma
Published August 10, 2025 at 6:00 AM MDT

NPR's Adrian Ma speaks with Rikke Holm Petersen, director of marketing for Wonderful Copenhagen, about CopenPay, the city's new tourism program.

Copyright 2025 NPR
Adrian Ma
Adrian Ma covers work, money and other "business-ish" for NPR's daily economics podcast The Indicator from Planet Money.

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