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Why does everyone remember Fruit of the Loom's logo incorrectly?

When most people think of the underwear brand Fruit of the Loom’s logo, they picture a cornucopia overflowing with fruit. But that’s not correct.

Amory Sivertson and Ben Brock Johnson of Endless Thread report on why many people remember the logo incorrectly.

This article was originally published on WBUR.org.

Copyright 2026 WBUR

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