Southern Idaho's agriculture community was happy to welcome a major Clif Bar production facility recently, but the company's "Mr. Seed" video that criticizes conventional agriculture has been less well received.
The Capital Press reports that the animated video, which is for the Clif Bar Family Foundation, features a foul-mouthed organic seed complaining that conventional agriculture is ruining the world with pesticides, performance-enhancing chemicals and genetically modified organism seed.
Food Producers of Idaho, an agriculture trade group, is sending a letter to the Clif Bar Family Foundation calling for the "Mr. Seed" video to be removed from YouTube and other outlets as it presents a false, negative perception of Idaho agriculture.
Clif Bar officials say they cannot respond to the letter as they have not yet received it.