Next ski season, the Sun Valley Resort will participate in a pass program that will give members access to mountains around the globe.
Like the span and range of slopes it covers, the pass itself is called "Epic." Idaho’s Sun Valley and Utah’s Snowbasin are partnering with Vail Resorts to become part of the constellation of winter destinations covered by the Epic Pass.
Mountains across the U.S. are included; among those participating are locales in California, Colorado and Minnesota. Sun Valley spokeswoman Kelli Lusk says further flung destinations are also options with the Epic.
“Whistler Blackcomb up in Canada,” Lusk mentions. “There are also some resorts in Europe and in Japan and Australia.”
Lusk says Sun Valley partnered with the Epic Pass to allow its guests more winter options and as a way to boost exposure of the famed Wood River Valley resort. She says there are perks for local Sun Valley passholders as well.
“If somebody has a Sun Valley Challenger Pass, they will be able to use their Sun Valley pass and get 50 percent off of lift tickets off the Vail Resorts owned and operated destinations,” says Lusk.
She stresses that while Sun Valley is partnering with Vail, the Idaho resort is holding onto its roots.
“We just want to make sure that people know that we are completely independently owned and operated,” Lusk says. “We have no intention of selling. We are in this Epic Pass more as an alliance.”
Season passes for Sun Valley and Epic Passes will go on sale next month.
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