Apparel Business in New Plymouth Recognized For Growth

By Gemma Gaudette

Published August 23, 2018 at 4:45 PM MDT

A model shows off some of Cheeky's signature country style retail line. CEO Jessi Roberts says Facebook is key to their business.

Cheeky's Boutique retails their brand of western wear for women on their website and in multiple brick-and-mortar stores. The company, which operates out of New Plymouth, has enjoyed explosive growth in recent years - enough so that Inc. magazine recognized them as one of the 5,000 fastest growing private companies in the country. Idaho Matters speaks with the founder of Cheeky's about the ingredients for a successful business.

Idaho Matters

Gemma Gaudette

Hi! I’m Gemma Gaudette, the host of the award-winning show, Idaho Matters. During the day you’ll find me researching and writing about all the fascinating topics we tackle on our show. And of course, at noon, each weekday you’ll find me live behind the microphone as Idaho Matters airs.

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