'Back Road Boss Lady' Tells Of The Rise Of Cheeky's Boutique

By Gemma Gaudette

Published November 18, 2019 at 11:30 AM MST

Cheeky's Boutique founder Jessi Roberts.

This Segment O riginally aired on MAR 6, 2019

Cheeky Boutique is a local Boise company that puts a unique spin on clothing. Founder Jessi Roberts joins Idaho Matters to talk about her book, Backroads Boss Lady.

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Idaho Matters

Gemma Gaudette

Hi! I’m Gemma Gaudette, the host of the award-winning show, Idaho Matters. During the day you’ll find me researching and writing about all the fascinating topics we tackle on our show. And of course, at noon, each weekday you’ll find me live behind the microphone as Idaho Matters airs.

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