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'Back Road Boss Lady' Tells Of The Rise Of Cheeky's Boutique

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KATHERINE JONES/IDAHO STATESMAN
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Cheeky's Boutique founder Jessi Roberts.

  This Segment O  riginally aired on MAR 6, 2019  

Cheeky Boutique is a local Boise company that puts a unique spin on clothing. Founder Jessi Roberts joins Idaho Matters to talk about her book, Backroads Boss Lady.

Have a question or comment for the show? Tweet @KBSX915 using #IdahoMatters

Gemma is the host of Idaho Matters, Boise State Public Radio's daily show which broadcasts live Monday-Friday at noon. She is an award-winning journalist and has spent the majority of her broadcasting career in Idaho. Gemma was a television news anchor and reporter in Boise for close to 15 years. She came to Boise in 1999 to start Fox 12.