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Navigating subscriptions: How to make smart decisions as consumers

Pay-by-the-month subscriptions are increasingly popular. But research suggests people often keep paying long after they intend to.
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Pay-by-the-month subscriptions are increasingly popular. But research suggests people often keep paying long after they intend to.

Maybe you got one for Christmas: a yearly subscription for a magazine or a different snack box each month. There are all kinds of subscriptions now: fitness, food, beauty and even a new wine box every month.

A lot of these subscriptions come with great reviews and endorsements from social media influencers; they’re fun and easy to sign up for.

But there can be a darker side to monthly subscriptions, and we’re not just talking about the financial cost.

So when Boise State came out with an article on the impact of subscription-based business, Idaho Matters got in touch with economics professor Samia Islam and psychology professor Dr. Mary Pritchard to tell us more about this business model.

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