Skip to main content

© 2026 Boise State Public Radio

NPR in Idaho

Donate

Play Live Radio

Next Up:

0:00

0:00

0:00 0:00

Available On Air Stations

Idaho News

Idaho Matters

ENCORE: 'Back Road Boss Lady' Tells Of The Rise Of Cheeky's Boutique

By Gemma Gaudette

Published April 10, 2019 at 3:28 PM MDT

Cheeky's Boutique founder Jessi Roberts.

This segment originally aired on March 16, 2019.

Cheeky Boutique founder Jessi Roberts joins Idaho Matters to talk about her book, Backroads Boss Lady.

Idaho Matters

Gemma Gaudette

Hi! I’m Gemma Gaudette, the host of the award-winning show, Idaho Matters. During the day you’ll find me researching and writing about all the fascinating topics we tackle on our show. And of course, at noon, each weekday you’ll find me live behind the microphone as Idaho Matters airs.

See stories by Gemma Gaudette

You make stories like this possible.

The biggest portion of Boise State Public Radio's funding comes from readers like you who value fact-based journalism and trustworthy information.

Your donation today helps make our local reporting free for our entire community.

Donate