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Millennials Are Flocking To The Treasure Valley


This interview originally aired June 19, 2019.

As millennials mature into adulthood, many are settling their families in the Treasure Valley. Idaho Matters looks at why this demographic is choosing this region over bigger, more urban markets with Our Town America franchisees Scot and Amy Hecht. 

Have a question or comment for the show? Tweet @KBSX915 using #IdahoMatters.

Gemma is the host of Idaho Matters, Boise State Public Radio's daily show which broadcasts live Monday-Friday at noon. She is an award-winning journalist and has spent the majority of her broadcasting career in Idaho. Gemma was a television news anchor and reporter in Boise for close to 15 years. She came to Boise in 1999 to start Fox 12.